Journal of Political Theory and Communication

Digital transformation in education and training in general, and in political theory education in particular, is an inevitable trend for Vietnamese universities in the context of the current “booming” digital technology. To meet and keep up with the development trend of the era, political theory education at universities is currently transforming towards improvement of the teaching staff’s quality, innovation of contents and programs, diversification of educational methods, active investment in and upgrade of technical and technological infrastructure, increase of students’ proactiveness, positivity and creativity. The article focuses on analyzing and clarifying the actual situation of digital transformation and recommend a number of basic solutions to promote digital transformation in political theory education at Vietnamese universities in the coming time.

Disaster communication is now recognized as a key part of governance; however, its strategic elements remain underdeveloped, particularly outside of Western contexts. This study seeks to address this gap by reframing disaster communication not merely as reactive information transfer but as a strategic governance tool embedded in public administration. Using a systematic literature review, the paper synthesizes interdisciplinary frameworks from public relations, crisis communication, and political science to develop an integrated model of strategic disaster communication governance. The analysis presents a dual-level framework that distinguishes between the strategic management of meaning, which shapes public interpretation through framing and stakeholder alignment, and the tactical management of information, which oversees the processing and dissemination of data. The findings show that effective disaster communication requires a shift from reactive, top-down information dissemination to proactive, two-way, symmetrical governance. Reinterpreting the RACE model as a governance cycle that links strategic orientation to tactical execution underscores the importance of systematic planning, stakeholder mapping, and adaptive communication processes for managing both meaning and information. Furthermore, the paper argues that communication should be treated as a public good, essential to maintaining institutional legitimacy and promoting long-term community resilience, particularly within centralized governance frameworks such as Vietnam’s. In the digital era, integrating dialogic, two-way communication mechanisms is crucial for sustaining public trust and enhancing the effectiveness of disaster management efforts.

This article analyzes the structural transformation of the digital media ecosystem under the combined influence of platform capitalism, algorithmic personalization, and evolving audience behaviors. Drawing on three representative global datasets, Deloitte’s Digital Media Trends 2025, Kantar Media’s 2025 Media Trends and Predictions, and Kantar TGI’s Global Quick View 2025, the study examines how generational differences shape media consumption and how AI-driven recommendation systems reconfigure patterns of trust, engagement, and perceived value. The findings highlight three key dynamics: the ascendancy of social video platforms as primary media hubs, the fragility of subscription-based models amid declining loyalty and high churn rates, and the reconstitution of public trust through creator-led ecosystems and mediated algorithmically interactions. These results are interpreted through the theoretical lenses of media fragmentation, audience evolution, and algorithmic ethics. This offered both conceptual insights and practical recommendations for media organizations, platform designers, and policymakers navigating the challenges of a platformized communication environment.

Generational labels are often attached to younger people, shaping how they are perceived and how they navigate the world around them. In today’s global culture, mass media plays a major role in forming and solidifying these labels. One such emerging label is the “Snowflake Generation,” often used to portray Generation Z (Gen Z) as emotionally fragile or overly sensitive. This study explores how that label has gradually appeared in Vietnamese mass media between 2020 and 2024. It raises concerns about age-based stereotypes, adopting an exploratory approach to analyze media portrayal of Gen Z. The “Snowflake Generation” narrative may limit professional and academic opportunities for Gen Z by fostering negative perceptions of their resilience and competence. Drawing on content analysis of news and television coverage (2020–2024) and in-depth interviews with experts, journalists, and selected Gen Z individuals, this study investigates how the mass media constructs the “Snowflake Generation” label and examines views on its relevance to Gen Z. This study adds to existing theory by exploring the label’s use in non-Western contexts and offers practical insights for media professionals.